The primary market for Empuls is the new age, digital savvy, small to medium size organizations, with an employee base largely made up of millennials. It is well established that one of the top drivers of engagement within this user group is the opportunity to learn and grow. Employees in such organizations proactively look for ways to advance their careers and incorporate experiential learning into their work. The top driver of engagement among millennial employees – Opportunity to learn and grow. To help the employee become aware of their blind spots, i.e., areas of improvement that are visible to others but not known by the employee in question, a 360° feedback culture is necessary.