Template 1: 1 - 2 weeks before launch
Subject Line: Exclusive Employee Discounts - [......days] until launch
Hi Team, You're in for a treat!
We're launching exclusive employee deals and discounts on [MM DD, YYYY]. You'll have access to discounts, exclusive deals, and cashback on over 20,000+ popular brands across 25+ categories.
Here's how exclusive employee deals and discounts help you: Save big by using discounts for monthly (recurring) and annual (one-time) expenses. Utilize discounts on spending for every member of your family. Enjoy exclusive employee deals and additional discounts from the retailer. Extend the disposable income for your entire family (calculate savings for your family).
Buy discounted vouchers and exclusive deals using reward points and options like PayTM, GPay, and more.
On [launch date], you will receive an email with the link to access the discount platform [subdomain.xoxoday.com].
Template 2: On the day of the launch
Subject Line: Launch of new Perks & Benefits - Exclusive Discounts
Employee deals and discounts, our newest addition to [Company name] 's Perks & Benefits, is being rolled out to all employees today.
Read on to know how this adds value to your life. What is it with [employee discounts program name]? You can save every day on virtually everything you are already buying.
Explore the catalogue here: [Empuls Perks catalogue link]
Why it matters?
You are already trying to find multiple ways to save your hard-earned money. We care about your financial well-being and want to do our bit to help you manage your money better, both inside and outside the office.
With this program, you can save at least Rs 50,000 and more annually. This is our way of helping you extend your paycheck and putting money back in your pocket.
How it works?
Click on [subdomain.xoxoday.com] to get started.
Navigate to "Benefits > Perks Store" from the left-hand menu. Then, on the next page, click on a specific category of exclusive deals, discounted gift vouchers or type a brand name to search for vouchers.
Choose an exclusive deal or a discounted gift voucher, pick a denomination, and follow the prompts to purchase it. You can also send the vouchers as gifts to your family and friends.
There is no limit on the number of vouchers you can purchase on Empuls.
Where should I bring questions?
[Share the name and email of the person]
Template 3: On the day of the launch
Subject: Wondering where your money goes every month? 💭🤔
Hey there!
Notice how your money.. floats away?
It's because you're not using discounts to your advantage! Your app has something to help you!
We are introducing Exclusive Employee Deals and Discounts — just for employees!
Whether you're shopping for groceries, dining out at your favourite restaurants, or looking to upgrade to a new gadget, these exclusive deals and discounts have you covered!
You can even check the moolah you save using the Savings Calculator to get an estimate.
Want to get new shoes for the gym? Go to a new gym? Have a fancy dining experience at your favourite restaurant?
Check these off your list and become a smart spender using discounts! 😎
<Start Shopping>
Template 4: 1 week after the launch
Subject: Exclusive deals and discounts to help you save big!
Have you explored exclusive employee deals and discounts yet?
Get started right away, and put money back in your wallet every time you shop—not just for you but for your entire family.
Check out exclusive deals and discounts on all your favourite brands across different spending categories.
Pro Tip: Plan your family's purchases for the entire year and choose brands with high discounts. So what are you waiting for?
So what are you waiting for?
<See All Deals>
Template 5: 1 month after launch
Subject: New Love - Watching Savings Build Up
Hello Team,
We are delighted to see you steadily becoming an intelligent spender with our employee benefits program!
We've just completed a month since launching the program on the app. So, it's time to check how much you have saved so far...
Here's a quick way to do it:
Head over to analyse & improve [subdomain.xoxoday.com/home/report-insights]
To view your savings so far, scroll to the section "How much money have I saved by buying discounted gift cards on Empuls?"
Now that you know how much you can save, all you have to do is:
Plan your purchases to align with upcoming big sale days.
Choose brands with higher discounts to maximise your savings.
Happy Shopping, Happy Saving!
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